Why everyone is rocking around the TikTok clock
TikTok has become home to many former Vine users, content creators and teenagers who view it as a safe space and way to express their love for one another. The application has also had a hand in promoting artists and making ordinary people household names.
What makes TikTok so addictive?
What makes TikTok special is its 15-second videos filled with edits, special effects, dancing and comedy. Many people started “advertising” their music on TikTok and have been signed to record labels and gotten recognition from brands, such as Fenty Beauty.
Musical.ly was a popular app where users had the opportunity to lip-sync and sing to music, as well as collaborate with other users to sing a duet. Musical.ly was acquired by a Chinese company known as ByteDance in 2018, which merged the app with its own lip-syncing app known as Douyin. The product of these two applications was the global sensation, TikTok.
TikTok fame: Charli D’Amelio and that ‘Renegade Dance’
Charli D’Amelio took over TikTok as its biggest content creator known for the Renegade Dance which had everyone – even celebrities – doing the crazy arm movements and fast-paced hip thrusts. It was later found out that the dance had belonged to Jalaiah Harmon, a 14-year-old teen from Atlanta.
Nevertheless, Jalaiah received her flowers with various sponsors and public apologies and even appeared on The Ellen DeGeneres Show, where she was asked to do her international dance sensation.
But with Charli sitting at more than 50 million followers on TikTok, it just goes to show that we really are in the social media age where people can shoot to international stardom literally overnight.
From TikTok to Fenty Beauty House
TikTok isn’t just home to dancers and teens, but also to makeup artists, such as user Challan Trishann and Neko Chann, who became among the few creators who were invited to stay in the Fenty Beauty House designed by Rihanna for makeup artists and content creators to live in and promote her brand.
Billy Ray Cyrus goes down ‘Old Town Road’
The app has also become a platform for artists to promote their music through dance videos.
One of the biggest successes of the app was when Lil Nas X promoted his worldwide hit Old Town Road and it garnered the attention of country music legend Billy Ray Cyrus, who appeared on the remix and spent 17 weeks as No 1 on Billboard, making it the longest running single in Billboard history.
Other established artists have had their songs promoted and played through dance challenges, such as Megan Thee Stallion’s Savage, Doja Cat’s Say So and K Camp’s Lottery/Renegade.
TikTok isn’t just an app for Gen Z, a replacement for Vine or a way to pass time. It is a way of getting yourself out there and has encouraged many people to come out of their shells and use their insecurities to create content. It is a lifestyle.